Why Empowerment Beats FOMO Every Time in Selling

You know that classic icebreaker—
The one tossed around at summer camps and corporate retreats alike.
Two truths and a lie.

It's a fun way to spark conversation, but it also reveals something deeper: how easily we mix truth with fiction—and how often people can’t tell the difference.

Here are my go-to answers:

1. I’ve never had a cavity.

2. I’ve never been stung by a bee.

3. I’ve lived in three countries and five states.

(The lie? #3. I’ve lived in two countries and only one state.)

In the world of business and marketing, separating truth from fiction isn’t just a game. It’s essential. And the consequences go far beyond a few surprised laughs around a circle.

The Lie We Keep Seeing in Marketing

One of the most damaging “lies” we see in the online business world is the belief that unless you buy this one program, follow this exact formula, or sign up for this guru’s offer, you’re doomed to fail.

Fail at building a business.
Fail at making money.
Fail at finding clients.
Fail at living your purpose.

This fear-based marketing approach—rooted in shame and scarcity—is everywhere. And it works. But not in a good way.

It convinces smart, capable people to make decisions from fear instead of trust.

At the Impact Incubator, we don’t subscribe to that.

We don’t believe in using FOMO to force you into action.
We don’t claim to be your only path to success.
And we’re not going to promise results unless you're ready to actually do the work.

In fact, we’ll lovingly steer people away from our program if we sense they’re not quite ready. Not because we don’t want them—but because we’re more interested in integrity than in conversions.

Two Truths (That Actually Matter)

Let’s bring it full circle.

Here are two truths we can confidently stand behind:

TRUTH #1: If you join the right program, show up consistently, lean into support, and follow a proven strategy tailored to you—you will succeed.
That’s not hype. That’s what we’ve seen again and again inside the Incubator.

TRUTH #2: You’ve likely already tried to DIY your way forward. You’ve read the blogs, watched the webinars, patched together a plan. But at some point, the next level will require a new kind of support—one that’s personalized, steady, and rooted in real relationships.

What gets people results isn’t one big breakthrough—it’s the commitment to doing the right things with the right people by your side.

So if you’re feeling unsure—wondering if now is the time, or if you’re really ready—it might be helpful to ask yourself not “What if I fail?” but rather:
“What becomes possible when I stop trying to figure it all out alone?”

Because the truth is: success isn’t a mystery.

It’s a decision backed by aligned action and the right support, and that’s exactly what’s waiting for you inside The Impact Incubator.