YOUR NEXT RIGHT MOVE
WORKSHOP REPLAY
COACHING CALL REPLAY
Maximize your impact & income with
profitable courses, programs & memberships.
Create more wealth & more time inside The Impact Incubator, the only program of its kind that guarantees your results. We’re unmatched in our field and have been helping business owners create millions of dollars in revenue from group offers for over a decade. Now, it’s your turn. And there’s no time to waste. The world is waiting.
The global eLearning market is expected to quadruple from
$250 billion in 2022 to $1 trillion by 2027.
The market for courses, programs, and memberships is exploding, and you have a huge opportunity to cash in on it.
…but only if you’re positioned to meet the demand and serve your people in a new, scalable way.
The Impact Incubator is designed to show you how to do just that with sound and proven strategies for elevating your business and your life in ways you never thought possible.
You need strategy that works now, as we approach 2025 and beyond.
Tired of all the useless fluff, stale, or just plain incorrect information being taught in business workshops out there? Sick of all the “influencers” who aren’t really vested in your success?
We do things differently. We have our finger on the pulse what works in-person and online and teach concepts that are relevant for right now. We understand that the online landscape is always changing and to keep ahead, you have to think ahead.
That’s why our goal is to help you future-proof your business by building agility, scalability and resilience into your business DNA.
We expect great things for 2025 and want our students to have every advantage over the competition. The best part is that we don’t let you “go it alone” or make costly mistakes trying to figure it out along the way.
Your success is our success which is why we extend our Risk-Free Guarantee.
When you started your business, you probably had the dream of freedom– time to do more of the work you love while serving the world, and the opportunity to earn more than if you were working for someone else.
But what you quickly found out was running a business requires you to do SO MUCH MORE than simply doing the work you love.
And in uncertain times, we fall back on doing more of what we know… WORKING HARDER, LONGER HOURS, PUSHING THROUGH…UNTIL YOU’RE EXHAUSTED.
We’ve been where you are.
And we know you…
…have committed to the grind of growing your own business, learned a lot, and have experienced some success.
…have plateaued in growth of your business and you’re uncertain how to scale your consultancy, 1:1 practice, or service-based business without burning out.
…are beyond ready for more time on your calendar and more money in the bank
It’s time for a business that incorporates offers to serve more people at once so you can finally grow beyond where you’ve currently plateaued.
The Impact Incubator is custom-tailored to you and your unique business trajectory to mentor you through the entire process of designing, selling, facilitating, & scaling one-to-many offers— with special attention to building out your holistic, life-first offer suite.
Stop trading time for money, and create force multipliers for your business.
Ever wish you could clone yourself? We know the feeling. And while cloning isn’t actually possible (at least not yet),we know the secret to creating offers that take what you do best and increase its power and profitability. We are talking about ditching addition and playing with multiplication.
More time, more money with less of your direct time and effort…sound like a dream? Keep reading…
The Impact Incubator is the most efficient way to get customized, on-going hybrid 1:1 and group coaching and feedback to grow through your next level, so you can stop squeezing your life in around your business.
This is not another course about courses.
The Impact Incubator is an intentionally structured hybrid 1:1/group program with step-by step curriculum, plug-and-play templates, and personal mentorship to help you build out your entire offer suite, so you can create a LIFE-FIRST business. It allows you the time, space, and direct feedback for thinking, designing, and executing well-thought-out, highly desirable offers. You can serve your community and grow your business effectively through our proven Impact & Income Framework.
Our ROI Outcome Guarantee
If you go through this program and do what we’ve outlined, and you have NOT at least made your money back within the year, we will continue to coach you for free until you do.
The IMPACT INCUBATOR is for you if…
You already have a course, program, or other group offer
but…
You want to make more sales and scale bigger than you have in the past
You want to add complimentary offers and build out a holistic, robust offer suite
You want better results for your participants
You want ongoing coaching, and community to expand your reach and revenue like never before
You do NOT have a course, program, or other group offer and…
- You’re ready to stop trading time for money but don’t know where to start
- You have years of experience & expertise ready to translate into a group offer
- You have unserved potential clients you simply don’t have the time or resources to help
- You need step-by-step processes, support, and personal feedback to design and launch your group offers
…and you’re finally ready to create change for yourself & your people.
Nice to meet you.
We are Angela & Melissa, and we are the co-founders of Stand for the And Education Co.—our full-service, education agency that supports authors, thought-leaders, and industry experts create and launch programming that helps them build their legacy businesses.
Together, over the last five years alone, we have helped create and launch global programs that have generated over $58 million in revenue, and counting.
Not only are we expert marketers with two decades of combined experience in online business growth and strategy, but we're also credentialed educators who have taught tens of thousands of adult learners, both in-person and online. We’ve built our own businesses over the last decade and have helped thousands of others build theirs.
We are passionate about seeing people win— living out their lives full of purpose, time, and financial freedom.
featured in…
THE IMPACT INCUBATOR CORE VALUES
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We believe multiple streams of income are smart.
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We believe excellent client outcomes matter.
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We believe in testing & taking data-driven action.
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We believe you deserve more than one-size-fits-all.
Inside the Impact Incubator, you will learn…
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To Design &/or Refine Your Offer(s)
We will teach you how to design your revenue ecosystem — a suite of offers that support your client journey. Then, you’ll focus on your offer with the quickest path to profit, and move it to market.
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Messaging & Positioning
Whether you’re designing a new offer or dusting off an already tested offer, you’ll receive feedback around your messaging and positioning of your one-to-many offer. Regardless of industry, regardless if you’re launching B2C or B2B, this feedback is key in our mentorship process.
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No-Sweat Sales Strategy
Get trained in our signature no-sweat sales process that we use with our clients, and discover how to get in front of the right people to effectively launch your one-to-many offer.
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High-Engagement Facilitation
You will learn research-backed facilitation skills to ensure your offers are engaging, impactful, and transformative so that your clients’ success is inevitable. There will be opportunities to practice your facilitation with your peers, and get targeted, feedback to help you improve your practice.
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Objective Assessment
Each week, we practice our objective assessment methods, so you can track your progress, and make plans for growth. Your implementation is supported through live co-working and community mastermind opportunities
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Through Mentorship & Expert Feedback
Consider us your fractional strategic growth consultants. You’ll have live access to Melissa and Angela multiple times per week, as well as ongoing asynchronous access. We help you find your revenue leaks and blindspots that are keeping you hustling— and we help you fix them.
Build a financial legacy & live your life free.
Who should join the Impact Incubator?
The Impact Incubator is specifically designed for business owners who are ready to grow past their current plateau. They value ongoing support through all the ups and downs, trials and errors that come from building a business through this stage.
This is for you if:
You are ready to create an ecosystem of profitable offers that make a positive impact on your people, and an income that grows and comes more easily
You value the time and space it takes to birth projects while staying integrated in your life outside work
You wish someone would just lay out a step-by-step plan for you to implement
You value ongoing, supportive accountability
You value strategic partnership in this awkward, adolescent phase of your business — advisers to lovingly come alongside you, offer an outside perspective, and show you the blindspots and how to shore them up
You value recurring revenue, and more stability in your business
You have had success with 1:1 clients but need to find a better way to leverage your time, extend your reach and scale your business online…you just don’t know how
You are an author, an influencer, a podcaster, a therapist, a thought-leader, a consultant, someone pivoting careers, a freelancer, or a service professional who is ready to work in a new way
What do you get inside the Impact Incubator?
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Get direct feedback, break through where you’re stuck, and learn from other participant’s journeys on our live weekly coaching call.
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Get the work done in this structure, pomodoro co-working session. You’ll also be able to ask questions in the chat and during the break to keep moving forward.
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Year-long guidance, mentorship and feedback from Angela, Melissa, & the Stand For The And Team. Our Impact Incubator participants are the sole recipients of our mentoring & leadership coaching. We will hold live office hours every week + live weekly co-working sessions. Asynchronous guidance and mentorship from Angela, Melissa, and the STFAEdCo team will be available daily inside our learning community, 24/7, 365. The value of this community cannot be matched.
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By the end of this course, you will have your curriculum written or revised based on a deep understanding of your ideal client and the problems they want solved through your program.
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By the end of this course, you will have your entire launch mapped out— including your opt-in, sales page, and social media plan. You will have nailed your messaging and feel confident about getting in front of the right people to sell out your program.
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No-Sweat Sales School is a 6-module course in confident sales. You will walk away armed with a tool box full of practical & tactical strategies you can implement immediately to sell more seats to your programs/courses.
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Learn how to deliver your program clearly and confidently with this self-paced intensive.
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We will have guest faculty teach us live masterclasses focused on specific skills training like Facebook ads, PR, community-building, Human Design in marketing, copywriting, tech, mindset, automated funnels, etc. Plus, you will immediately have access to all past guest faculty sessions.
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Practice your facilitation inside our community. Receive feedback from peers.
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Our learning community is completely secure, private and off of social media. We have chosen to nourish this community off social media to learn free from distraction. We have intentionally built this community to be safe, kind, and a place to try, miss the mark, try again, and learn together without fear of judgement.
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You will become a member of a tight-knit learning community. The networking you do with other like-minded legacy builders motivated by the impact they know they can make in their communities, their families, and the world, will be one of the most valuable experiences from the Incubator.
Impact Incubator Structure & Weekly Live Connection Opportunities*
*Schedule subject to change based on the needs of the group. We poll each incoming cohort for their best times and update the schedule accordingly.
What is the Impact Incubator really worth?
On Demand Instructional Design Course - $3000
On Demand Marketing & Launching Course - $3000
On Demand No Sweat Sales School & Sales Manual & Templates - $3000
On Demand Facilitation Intensive Training- $2500
Year-Long Access to our Learning Community- $2500
3x Weekly 90 min. Co-working Sessions- $3000
Guest Faculty Masterclasses- $2000
12 months of Personalized Strategic Coaching & Mentorship & Feedback- $42,000
$62,000+ VALUE
*all values based on 2024 market research and competitor pricing data
PRICING*
(*GOOD FOR ENROLLMENT THROUGH DECEMBER 15, 2024. JANUARY 1, 2025, ENROLLMENT WILL BE $8997. SAVE $3000 BY ENROLLING NOW!)
$5997
pay in full
Year-long coaching with direct, personal feedback and guidance from Melissa & Angela
On Demand Program Design Course
On Demand Marketing & Launching Course
On Demand 4 Part Sales Strategy Intensive - No Sweat Sales School
On Demand Facilitation Intensive Training
Year-Long Access to our Private Community
Year-Long 3x Weekly Guided 90 min. Co-working & Breakout Coaching Sessions
Year-Long Peer-Led Mastermind
Guest Faculty Masterclasses including topics like PR, branding, copywriting, ads strategy, mindset, and more!
OR
$597/mo
paid over 12 months
Year-long coaching with direct, personal feedback and guidance from Melissa & Angela
On Demand Program Design Course
On Demand Marketing & Launching Course
On Demand 4 Part Sales Strategy Intensive - No Sweat Sales School
On Demand Facilitation Intensive Training
Year-Long Access to our Private Community
Year-Long 3x Weekly Guided 90 min. Co-working & Breakout Coaching Sessions
Year-Long Peer-Led Mastermind
Guest Faculty Masterclasses including topics like PR, branding, copywriting, ads strategy, mindset, and more!
“The Impact Incubator is the best decision I have made to get serious and clear about what I am offering. It’s next level support and the value is unbelievable for the investment.”
-Debbie Mcallister, Light Up Your Worth
CLICK HERE to book a private 15-minute call with Melissa & Angela to see if
The Impact Incubator is your next right step.
A rising tide lifts all ships.
If you are motivated to join The Impact Incubator but are facing temporary hardships, please email us at hello@standfortheand.com, so that we can find a win-win-win solution together.
FAQs
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No. We are a comprehensive solution for business owners who have yet to create their group learning experience AS WELL AS for those who have a strong offer in place already and are wanting to maximize its success. Our on-demand curriculum is designed to meet you wherever you are at in the learning process.
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On average, our participants start seeing results within a few weeks. Some even faster than that. Depending on your life circumstances, how much time and energy you are able to devote to the process, your motivation level, and your willingness to try new things, your timeline will vary. But what we guarantee— if you do the work and haven’t yet AT LEAST made your initial investment back, we will continue to coach you for free.
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We feel VERY strongly about building sustainable, life-first businesses, and that it’s a decision and process that is ongoing— not something that can be checked off a list in 6-8 weeks. The Incubator is a YEAR LONG PROGRAM, and though we offer flexible payment plans, that is to support you with cashflow, not because this is a month-to-month membership. Working together for a full year allows you to work through seasons, to experience the ebbs and flows of a real sustainable business model and to have support in your corner as you grow and encounter new challenges.
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Of course! We’ve worked on countless platforms and in countless methods for delivery. We do NOT suggest a specific tech stack to everyone. Instead, we learn about your unique business and always default to the least expensive, simplest to implement option for you and help you grow from there.
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You will need to be comfortable enough to know how to log in to websites, use email, get on zoom. The rest you can learn as you go, as needed. And we are here to steer you in the right direction.
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So much. First of all, you get two strategists working with you and giving you feedback every step of the way, LIVE, up to 4 times per week an asynchronously 24/7. You are not left to ever flounder alone with information or implementation. We do not outsource our coaching OR our coworking to junior coaches. It’s us. Secondly, you will be seen. We cap our cohorts at 50 so that every individual gets tailored-to-them guidance. We will know you and your business and support you with a unique strategy that fits your model. WE DO NOT DO ONE-SIZED FITS ALL, regurgitated, cookie-cutter advice. Unlike other programs out there, this is a hybrid solution where we work with you in a group setting, as well as 1:1. Plus, we are in the trenches with you. We share transparently a behind the scenes look at our own group program launches, as well as what we. are learning from our 1:1 clients. We do not gate-keep information. We are deeply vested in your success.
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We designed the Impact Incubator to meet you where you are in the process—so if you’ve already got a successful offer, GREAT! We can support you in tightening up your systems, maximizing your launches, increasing your enrollment, and even launching new offers to round out your entire offer ecosystem. If you’d like more specifics around your unique business model, do not hesitate to book a discovery call with us to see if this is a good fit. www.standfortheand.com/discovery
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The Impact Incubator is a hybrid program of both group coaching and individualized support. We make ourselves available three times per week, live on zoom for individualized drop-in 1:1 support. And once a week for our group coaching calls. You can also send us direct messages inside our learning community at any time.
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No.
Better.
We offer success.
We want you to use your best discernment and enroll because you want to move the needle once and for all in your business. We guarantee your success if you show up and implement. Our system works across industries, and will work for you, too. No refund necessary. -
Grab a time on our calendar for a quick chat: www.standfortheand.com/discovery
…but can’t AI build my course for me?
The truth is, it’s not quite there yet. While AI is a fantastic tool, but it can’t replicate your brilliance into offers that truly meet the needs of your people. Why? Because no algorithm can have the lived experience that you have and then translate it into a profitable AND effective course or program. We’ll show you how to use AI the right way, if and when you need it. Plus, the Incubator guides you through SO MUCH MORE than simply building and selling a course. We support you in building out. your THOUGHT LEADERSHIP. That’s not something any robot can do. That’s still very much exclusive to being human.
What Incubator Participants are saying about the program...
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